Build it like you're going to sell it.
Even if you never do. Exit Readiness is consulting for owners of clinics and service businesses and want to know what a buyer will actually pay for. I sold my own clinic, so I'll help you reduce owner dependency, clean up the numbers and map the steps to a stronger exit.
- Exit Strategy Audit
- Sale advisor support
- Not a broker. On your side.
Could your business run for 30 days without you?
Write down the first three things that would stop working. Those are the dependencies you've built into your business, and every one of them makes it worth less to a buyer.
When I sold my clinic, I learned fast that buyers look at your business very differently than you do. They aren't paying for how hard you worked. They're paying for what runs without you.
The 30-Day TestCould your business run for 30 days without you?
Write down the first three things that would stop working.
Those are your dependencies.
Every one makes your business worth less to a buyer.
Buyers aren't paying for how hard you worked.
They're paying for what runs without you.
What do buyers actually pay for?
Clean numbers
Profit after a proper owner's salary, with your compensation placed where it belongs on the P&L.
Loyal clients
Clients who rebook and stay with the business, not just with you. See Rebooking & Retention.
Brand and reputation
Reviews, referrals and a name that carries weight without the founder in the room.
A team that stays
People who can deliver the work and are likely to stay through a transition.
Independence from you
Systems and decision-making that pass the 30-Day Test.
Two phases.
The Exit Strategy Audit
A comprehensive review of the business and its readiness for sale.
- Financial preparation
- Business assessment
- Asking price strategy
- Value improvement opportunities
- A three-hour strategy session
Sale advisor support
Once the business is ready, new questions come up. You don't have to navigate them alone.
- Ongoing Voxer access
- Guidance on buyer communications
- Strategic input as decisions come up
- Support with team communication
- Help with your own transition
Your sale price isn't your whole exit.
The building, receivables and cash all count.
- If you own your building, price the business and the building separately. Low rent paid to yourself makes the business look stronger than it is, and a buyer's lender will notice.
- Your accounts receivable is real money. Keep it or include it, but make sure it's reflected in the price.
- Knowing your number, and the reasons behind it, changes how you walk into the conversation with a buyer.
About selling your business.
What do buyers look for when buying a health or wellness business?
Five things come up in almost every deal: clean numbers, loyal clients, a strong brand and reputation, a team that stays, and a business that doesn't depend on the owner. Buyers care far less about your clinical skill than about whether the business keeps making money after you leave.
How do I know if my business is ready to sell?
Start with the 30-Day Test: could your business run for 30 days without you? If the answer is no, that's the first thing a buyer will discount. Then look at profit after a proper owner's salary, client retention and how documented your systems are.
When should I start preparing to sell?
Ideally a few years before you plan to sell. Most owners wait until they're ready, get a number they don't love, and realize they needed time to improve it.
Does revenue set my sale price?
Not on its own. A buyer pays for profit, meaning what the business will put in their pocket. If your team costs most of every dollar that comes in, a big top line won't move the price the way you'd hope.
Are you a business broker?
No. I'm not a broker, accountant or lawyer, and I don't provide formal valuations. I help you prepare the business and yourself, and I work alongside your broker, CPA and attorney through the sale.
Find out what your business is really worth to a buyer.
Book a call. We'll talk through your timeline, the 30-Day Test and what to fix first.
